My mission is to raise the productivity of our graduates through quality education and practical knowledge to contribute in a significant way to the national economy, and the International Conference of Creative Arts is a step towards our larger goal. ICCA will bridge the gap between artists, policymakers, and entrepreneurs to unlock the full potential of creative arts for a flourishing Pakistani economy. Creative Arts, particularly film, are the most prominent sectors that play a vital role in economic development, ideological and cultural promotion, and educating the masses. Initially, it was the big screen, that defined the cultural identity of the newly formed nation and derived the path of cultural and creative industries. Prominent Professors, Researchers, and Practitioners from the UK and Pakistan will be joining the ICCA physically. I am thankful to our friends from academia and industry for being part of this common cause, to revitalize cinema, and appreciate the efforts of the Department of Graphic Design, University of the Punjab for playing its role in building the national economy.
The Department of Graphic Design (DGD), at the University of the Punjab, is the oldest in the Country and the first one to offer the degrees of BFA and MFA in the field of Graphic Design. It is a growing field, and it’s the largest department of CAD in terms of the number of students. The department covers a whole range of subjects from drawing, computer graphics, digital, electronic, and print media to advertising, marketing, advertising, animation, and film. DGD endeavours to provide space for collaborations and is dedicated to cultivating an interdisciplinary research culture by encouraging students to blend various forms of art. It opens new avenues and unlocks unprecedented opportunities for innovation and creativity to make the thesis projects more applicable and relevant to the need of the time. The department is powered by student bodies like Natak-PU, the Performing Arts Society; the Photographic Society, and the Literary Circle. Natak has produced more than 100 theatrical productions and has presented these all over Pakistan. The Department is planning to start specialized degree programs in the Art of Filmmaking, Animation, and Gaming. It is highly active in providing dynamic platforms for scholarly exchange and collaborations. DGD has nurtured generations of exceptional talent. We deeply value our esteemed alumni, whose innovative spirit and dedication continue to expand the horizons of graphic design. Their enduring connection with DGD is invaluable, and we express sincere gratitude to all our alumni, as they are also involved in ICCA. We also extend our heartfelt thanks to all our valued partners.
The sub-themes cover a range of topics, for instance; the History of Film and Creative Arts, National and Regional Cinemas, Cultural Identities, Communication Industries, Design and Advertising, Art Trends in the Digital Age, Art Direction, Music, Screen studies, Art Education, Fashion, TV shows, Old and New Media, New ways of Screening, OTT Platforms, Challenges of AI, Cultural and Creative Economy.
The Department of Graphic Design (DGD) at CAD, PU is organizing the 1st International Conference on Creative Arts (ICCA) to celebrate 100 years of cinema in Lahore. Scheduled for early September 2024, this landmark event will commemorate the centenary of Lollywood. The conference aims to explore the evolution of cinema from silent films to modern OTT platforms, highlighting the technological and creative advancements. It will also examine the influences, strengths, and challenges of creative arts in Pakistan. ICCA will gather leading academics, researchers, and practitioners to discuss the cultural exchange role of films and creative content globally. It will update academia on industry trends, explore the export potential of Pakistani creative industries, and consider how creative arts can foster cultural diplomacy, job creation, community development, and economic diversification. The conference will bridge the gap between artists, policymakers, and entrepreneurs, aiming to unlock the potential of creative arts for Pakistan's economy. National and international participants, including those from the UK, Germany, Europe, Turkey, Iran, and India, have expressed interest in attending.
Abstracts (200-300 words) for research papers must be submitted by 8th July 2024.
Full papers (3000-4000 words) are due by 5th August 2024.
Prof. Dr. Ahmad Bilal (Focal Person, Chairman DGD)
Advisors
R&D Team
Creative Team
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