May 12, 2025
Muscat, Oman – Beyond ONE™, a global technology company and provider of digital services, has officially launched FRiENDi Pay — a licensed mobile wallet designed to revolutionize how people in Oman make payments and transfer money internationally.
Leveraging the strong foundation of FRiENDi Mobile, which already serves over 750,000 users in Oman, FRiENDi Pay delivers an all-in-one financial solution tailored for both residents and citizens. The platform streamlines local payments and cross-border money transfers, empowering users to support family abroad or manage day-to-day expenses at home with ease.
Oman’s digital payments market is undergoing rapid growth, forecasted to reach US$9.61 billion by 2025 and more than double to US$20.83 billion by 2029. Within this expanding landscape, digital money movement and payments are expected to hit US$116.76 million in 2025 alone.
With FRiENDi Pay, users can send money instantly to key corridors including India, Pakistan, Bangladesh, and the Philippines — all at competitive exchange rates. The service also supports local peer-to-peer transfers, utility bill payments, and wallet top-ups via a user-friendly, multilingual interface.
Tawfiq Al Lawati, CEO of FRiENDi Pay Oman, commented:
“At FRiENDi Pay, we’re doing more than streamlining payments — we’re reimagining the entire money experience for people in Oman. Whether it’s sending money to loved ones abroad, settling bills, or transferring funds to friends, every action is made seamless — even enabling transfers through a chat or photo, bringing a personal, human touch to each interaction.
What truly differentiates us is our people-first approach. FRiENDi Pay isn’t just built with advanced features — it’s crafted around the real needs and behaviors of our diverse communities. It’s a digital experience that feels natural, inclusive, and emotionally meaningful.
And we’re just getting started. Our roadmap is ambitious, focused on introducing impactful financial innovations that matter most — always with the user at the heart of our journey.”
The launch of FRiENDi Pay marks a key milestone in Beyond ONE’s broader strategy to enrich the digital lives of its customers. By integrating fintech into its platform, the company continues to expand and simplify digital access for users across the region.
Key Features of FRiENDi Pay include:
- Instant wallet top-ups
- International money transfers with competitive rates
- Peer-to-peer transfers within Oman
- Utility bill payments
- Multilingual support
- Robust security through advanced encryption
- Full compliance with Omani financial regulations
The FRiENDi Pay app is now available for download on both the Apple App Store and Google Play Store, with operations commencing from April 4, 2025.
About Beyond ONE™
Beyond ONE is a global digital services company dedicated to reshaping the personalized digital ecosystems of consumers in emerging markets. With a human-centric approach, Beyond ONE delivers hyper-customized digital experiences designed to enrich lives and foster a more inclusive, connected world. A subsidiary of Dubai-based Priora Management Holding, the company operates across multiple international markets.
About FRiENDi
FRiENDi Mobile, launched in April 2009, is a leading prepaid mobile brand offering competitive data and voice services backed by multilingual customer support. Operating across various GCC markets, FRiENDi Mobile was acquired by Beyond ONE in February 2023, alongside Virgin Mobile Middle East and Africa, as part of a broader strategy to redefine digital experiences in high-growth regions.
