June 27, 2025
New York, June 26, 2025 — Alibaba.com, a global leader in B2B e-commerce, has officially launched the latest edition of its flagship initiative, CoCreate Pitch, with a bold new expansion and a total prize pool of $1 million. The world’s largest product-based pitch competition will take center stage at CoCreate 2025, set to be held in Las Vegas (September 4–5) and London (November 14).
Timed to coincide with World MSME Day on June 27, this initiative reflects Alibaba.com’s continued commitment to supporting micro, small, and medium-sized enterprises (SMEs) around the world—particularly those with innovative product visions looking to scale.
What is CoCreate Pitch 2025?
CoCreate Pitch 2025 is more than a competition—it’s a global platform for entrepreneurs to bring their product dreams to life through funding, mentorship, and supply chain access.
This year’s expanded format includes:
- $1 million prize pool across both events
- Two grand prize winners (one per city), each receiving $200,000 (split evenly between cash and Alibaba.com sourcing credits)
- 20 additional winners to receive up to $40,000 each
- Free access to Alibaba.com’s AI-powered sourcing tools and global supplier network
Finalists will pitch their ideas live in Las Vegas and London before a panel of investors, industry leaders, and experts. Evaluation will be based on innovation, feasibility, and market potential, with the competition running over a 2–4 month period.
“Pitching competitions have always been a highlight of CoCreate. The passion SMEs bring to their innovative product ideas, and their entrepreneurial energy, shines brightly on stage,” said Kuo Zhang, President of Alibaba.com. “This year, we’re thrilled to open this opportunity to entrepreneurs worldwide.”
How to Apply
Entrepreneurs can join the competition through two simple methods:
- Post a 30-second video on Instagram or TikTok, showcasing their product or business story. Use the hashtag #CoCreatePitch and tag @Alibaba.com_official
- Submit an application through the official registration form available on the CoCreate Pitch website
Driving a Global SME Movement
As SMEs navigate a challenging global economic landscape, Alibaba.com continues to see encouraging signs of momentum, especially in sourcing and seasonal purchasing. According to platform data:
- U.S. orders increased 25% year-over-year, led by early holiday preparations
- Festive supplies saw growth over 120%, while toys surged sixfold
- European buyer growth is strong, with France (+168%), the UK (+53%), Italy (+68%), and Germany (+48%) leading the way
“The ‘can-do’ spirit of SMEs inspired the first CoCreate in 2023,” said Liz Wang, Global Head of Commercial Strategy at Alibaba.com. “From ideation and production to financing and mentorship, Alibaba.com is here to help them turn their ideas into reality.”
What Makes CoCreate Unique?
In addition to the pitch competition, the CoCreate event features:
- Keynotes from industry leaders and global entrepreneurs
- Exclusive workshops and mentorship sessions
- Real-time product prototyping support using Alibaba.com’s tools
CoCreate 2025 is not just about funding—it’s about creating a global launchpad for entrepreneurs and product innovators to accelerate growth, gain visibility, and access the tools needed for sustainable success.
About Alibaba.com
Founded in 1999, Alibaba.com is a leading global B2B e-commerce platform, connecting buyers and suppliers across 200+ countries and regions. The platform enables businesses to find products, connect with trusted suppliers, and complete transactions efficiently. As part of Alibaba International Digital Commerce Group, Alibaba.com plays a central role in global trade innovation and digital supply chain transformation.
For more details on CoCreate Pitch 2025 and how to participate, visit:
🌐 www.alibabacocreate.com
