May 30, 2025
WaffarX, Egypt’s leading fintech cashback platform, has announced a strategic partnership with DGTERA, a rapidly expanding provider of smart solutions for the food & beverage (F&B) and retail industries, as per a press release shared via email.
Through this collaboration, the two companies will work together to introduce a new benchmark for operational efficiency and customer loyalty across F&B businesses in Egypt and Saudi Arabia.
The partnership aims to integrate WaffarX’s cashback technology with DGTERA’s advanced restaurant and retail systems, delivering a seamless and rewarding experience for consumers directly at the point of sale.
This joint effort will focus on enhancing customer retention, boosting average transaction values, and optimizing operational workflows for F&B businesses.
The alliance also aligns with the regional expansion goals of both companies, combining DGTERA’s robust smart retail infrastructure with WaffarX’s innovative fintech solutions.
DGTERA currently supports over 1,400 merchants and operates across 6,000 active points of sale (POS) in Saudi Arabia, highlighting its strong presence in the region.
